Essays about: "Sales paradigm"

Showing result 1 - 5 of 12 essays containing the words Sales paradigm.

  1. 1. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Isak Emitslöf; [2023]
    Keywords : E-retail; e-commerce; predictive analysis; predictions; technical affordance; value-generation; constraints theory;

    Abstract : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. READ MORE

  3. 2. How does social media marketing affect mobile game companies’ brand equity in China?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lingyu Ye; Mingze Gao; [2020]
    Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

    Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

  4. 3. Improving Software-as-a-Service Sales by Managing the Knowledge of Change Agents : A Case Study of an IT-company in a Servitization Transition

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : KRISTOFFER BIRGERSSON; PHILIP GRANATH; [2018]
    Keywords : Servitization; Cloud Computing; Software-as-a-Service; Sales; Knowledge Management; Diffusion of Innovations; Change Agents; Codification Strategy; Tjänstefiering; Software-as-a-Service; Molntjänster; Sälj; Kunskapshantering; Innovation; Förändringsagenter; Kodifieringsstrategi;

    Abstract : Servitization describes the trend amongst companies of supplementing tangible product offerings with services. A case in point is the cloud computing which represents a paradigm shift of servitization in the IT industry as it allows physical products to be delivered entirely remotely as a service. READ MORE

  5. 4. Understanding logistics capabilities in a transition towards supply chain agility in charity retailing : A Minor Field Study on a recovery program forpost-consumer goods in Argentina

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Carolina Myrin; [2018]
    Keywords : Charity shop; Charity shop logistics; Supply Chain Agility;

    Abstract : Problem: The interest for sustainable business models is continuously increasing. In recent years closed-loop supply chain management and reverse logistics have gained ground in literature and in practice. One way of giving a product a new life is through charity shops. READ MORE

  6. 5. Future of online marketing: Consumer Recommendations

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Angelina Mallo; Mira Vincze; [2018]
    Keywords : marketing; digital marketing; social media; influencer; consumer recommendation; crowdsource; crowdscore; FMCG;

    Abstract : The purpose of this thesis is to research how consumer recommendations can be used in terms of marketing and sales purposes in the Fast Moving Consumer Goods sector. Due to technological changes and a shift from traditional to digital marketing, the way of communicating to the audience has changed. READ MORE