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Showing result 11 - 15 of 48 essays matching the above criteria.

1. 11. Individuals' Level of Self-disclosure Online and How It Influences their Participation in Cancel Culture : A qualitative study on Swedish young university students’ perception of canceling public figures vs peers

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Erica Lang; Vilma Erlandsson Granemalm; [2022]
   Keywords : Cancel Culture; Ostracism; Self-disclosure; Social Media; Digitalisation; University Students;

   Abstract : Cancel culture is a phenomenon that has grown out of today's digitalization. It could be described as a practice to counteract injustices in society by withdrawing support for, often, a public figure or company that has expressed or behaved unacceptably according to the majority of people. READ MORE

3. 12. The influence of social media on the travel decisionmaking behavior of Ethiopian educational tourists in Poland : The case of Ethiopian educational tourists in Poland

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Taleyihun Tadese Wendemagegnehu; [2021]
   Keywords : Social media marketing; Ethiopian educational tourists; Poland’s educational tourism; social media platforms; Decision-making behavior; Tourist’s motivation; Likert scale; Quantitative data;

   Abstract : The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). READ MORE

4. 13. Social Media's Influence on Investment Decisions : A qualitative study based on an individual’s financial literacy

   University essay from Umeå universitet/Företagsekonomi

   Author : Julia Pettersson; Lucas Chapman; [2021]
   Keywords : Social Media; Investment Decisions; Financial Literacy; Risk Tolerance;

   Abstract : With the current technological trends pointing to people having more capabilities to independently manage their financial future, the financial knowledge a person possesses will become evermore essential to create a sustainable financial future. Simultaneously, the growth of social media platforms and users have substantially increased over the past ten years, which has allowed people to find and create countless types of content. READ MORE

5. 14. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : David Hannu; Markus Johannisson; [2020]
   Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

   Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE

6. 15. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Johan Klingstedt; Sandra Naderi; [2020]
   Keywords : Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

   Abstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE