Advanced search

Showing result 21 - 25 of 48 essays matching the above criteria.

  1. 21. Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Antoine Marquot; Carolin Meyer; [2019]
    Keywords : Vegan; consumer-based marketing; green marketing; sequential exploratory strategy research;

    Abstract : The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. READ MORE

  3. 22. Social media platforms and travel destination choices among international students in umea.

    University essay from Umeå universitet/Institutionen för geografi

    Author : Anita Agbi; [2019]
    Keywords : Destination Choice; Social Media Platforms; Choice Set Model; Travel expectations; experiences and perception.;

    Abstract : Social media platforms have the potential to influence destination choice among potential travellers.Before potential travellers embark on a trip, they are faced with decision-making processes on whereto go, what to do, the best time to go, how to get there among other things. READ MORE

  4. 23. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

  5. 24. Acquisition of English in and out of school : Comparing bilingual and trilingual student's acquisition of the English language

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Robin Mills; [2019]
    Keywords : Second language acquisition; Third language acquisition; Bilingualism; Trilingualism; English; Swedish;

    Abstract : The English language has a great influence on Swedish culture. Swedish students learn English in school, listen to music in English and watch movies where English is spoken. As the importance of English increases the number of students who already speak a second language also increases. READ MORE

  6. 25. Address and Referential Terms in Swedish and British Schools : A Sociolinguistic Perspective

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Amanda Gabrielsson; [2019]
    Keywords : Honorifics; Address terms; referential terms;

    Abstract : Modes of address between speakers in Sweden and the U.K differ from each other, yet both countries are influenced by similar mass media and aspects of globalization that otherwise generally lean towards linguistic convergence. Survey data from students and teachers in UK and Sweden has revealed some noteworthy differences. READ MORE