Essays about: "thesis e CRM"

Showing result 11 - 15 of 24 essays containing the words thesis e CRM.

  1. 11. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Patricia Kejmar; Jennifer Stefansson; [2017]
    Keywords : ;

    Abstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE

  3. 12. Does electronic customer relationship management affect customer satisfaction and trust?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hoang Chau Lam; Qiuyun Li; [2017]
    Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

  4. 13. The choice to syndicate and its effect on exit dynamics : A study on Venture Capital firms active in Sweden

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Marika Eskilsson; Johanna Conradson; [2016]
    Keywords : Venture Capital; Syndication; Exit dynamics; Survival Analysis; Competing Risk model;

    Abstract : Venture capitalists enter into an investment with the intent of realising a substantial profit on theventure after a number of years; this realisation is usually labelled the exit. The disinvestment decisionis a critical issue in the venture capital industry, as the return of the investment is realised upon exit. READ MORE

  5. 14. Machine-Learning Techniques for Customer Recommendations

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Felix Glas; [2015]
    Keywords : k-Means Clustering; Decision Tree; C4.5; k-Nearest Neighbors; Apriori; Clustering; Machine Learning; Customer Prediction; Recommendation Engine; CRM; Classification; Technology and Engineering; Mathematics and Statistics;

    Abstract : Today, there is a demand for automated procedures for predicting future customers using recommendation engines in the customer relationship management market. There are already functions commonly available for finding “twins”, i.e. READ MORE

  6. 15. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Pierre Magonette; [2014]
    Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

    Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE