Essays about: "thesis e CRM"

Showing result 16 - 20 of 24 essays containing the words thesis e CRM.

1. 16. Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Amanda Bergstén; Cecilia Olsson; [2014]
   Keywords : Cause-related marketing; Generation Y; corporate social responsibility; consumer behaviour; social media;

   Abstract : Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. READ MORE

3. 17. Predicting Customer Churn at a Swedish CRM-system Company

   University essay from Linköpings universitet/Databas och informationsteknik; Linköpings universitet/Tekniska högskolan

   Author : David Buö; Magnus Kjellander; [2014]
   Keywords : ;

   Abstract : This master thesis investigates if customer churn can be predicted at the Swedish CRM-system provider Lundalogik. Churn occurs when a customer leaves a company and is a relevant issue since it is cheaper to keep an existing customer than finding a new one. READ MORE

4. 18. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

5. 19. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
   Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

   Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE

6. 20. Impact of Customer Relationship Management on Product Innovation Process

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
   Keywords : customer relationship management CRM ; product innovation;

   Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE