Essays about: "thesis on consumer decision"

Showing result 21 - 25 of 193 essays containing the words thesis on consumer decision.

  1. 21. The Usefulness Of Modern Management Accounting Techniques On Management’S Decision Making: Case Of The Nigerian Manufacturing Industry

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Ugochukwu Kingsley Ebinaso; Chinedu Francis Ukwunna; [2022]
    Keywords : ;

    Abstract : ABSTRACT Purpose: This thesis examines the adoption and usage of modern management accounting techniques among the listed consumer goods manufacturing firms in Nigeria. Research Questions: This thesis addressed three research questions. READ MORE

  3. 22. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

  4. 23. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
    Keywords : COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

    Abstract : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. READ MORE

  5. 24. Comfort and Security, But at What Cost? : A Study Using a Metric – Based Conjoint Analysis to Estimate the Willingness to Pay for Bundled Smart Home Technology

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : William Hultström; Axel Bjöörn; [2022]
    Keywords : Smart Home; Smart Home Technology; SHT; Conjoint Analysis; Smarta Hem; Smarta Hem Teknologi; SHT ; Conjoint Analysis;

    Abstract : The presence of Smart Technology is becoming more prevalent in our homes with the rise of the Internet of Things. Although this technology is said to ease everyday chores and make our homes safer, the adoption has been slower than first anticipated by researchers. READ MORE

  6. 25. Evaluation of a Solar Map : Investing in Household PV from a Prosumer Standpoint

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Lina Hjort; [2022]
    Keywords : Solar map; prosumers; solar PV; consumer behavior; decision making; Solkarta; prosument; solceller; konsumentbeteende; beslutsfattning;

    Abstract : Investment in solar power is increasing in Sweden and especially the smaller installation below 20 kW which is typical for villa roofs. Potential prosumer can use a solar map, an interactive online tool, to investigate the solar potential of their roof based on a geographical data. READ MORE