Essays about: "thesis title in management economics"

Showing result 1 - 5 of 72 essays containing the words thesis title in management economics.

1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

3. 2. Game on: under-promise and over-deliver - A qualitative case study of cultural significance of performance appraisals at “Company X”

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Makra; Marcus Hedebark; Freja Sahlin; [2023]
   Keywords : Performance management; performance appraisals; organizational culture; strategic behavior; gaming; Business and Economics;

   Abstract : Title: Game on: under-promise and over-deliver - A qualitative case study of cultural significance of performance appraisals at “Company X” Seminar date: June 2nd, 2023. Course: FEKH49 - Bachelor’s degree thesis in Management and Organization, 15 credits. READ MORE

4. 3. "Motherhood Means Business: a motivational factor behind entrepreneurship?” A qualitative study of what can motivate a mother to become an entrepreneur

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Molly Eklund; Stina Svensson; Isa Stinger; [2023]
   Keywords : Mother entrepreneurship; motivational factors; Push and Pull theory; Opportunity recognition; Business and Economics;

   Abstract : Title: Motherhood Means Business: a motivational factor in entrepreneurship Seminar date: 1 June 2023 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, 15 University Credit Points Authors: Molly Eklund, Isa Stinger & Stina Svensson Advisor: Ziad El-Awad Keywords: Mother entrepreneurship; motivational factors; Push and Pull theory; Opportunity recognition. Research question: Can motherhood generate motivational factors that positively affect a mother’s choice to become an entrepreneur? If so, what can characterize them and how can they function? Purpose: The purpose of this essay is to examine how mothers get positively affected by their children and how this can result in entrepreneurial activities. READ MORE

5. 4. Pre-decision control mechanisms of strategic investment decision - A multiple case study on the application and dynamism of pre-decision controls in Swedish real estate companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yumeng Guo; Thomas lo; [2023]
   Keywords : Strategic investment decision SID ; Pre-decision control; Commercial real estate; Property investment; Uncertainty; Business and Economics;

   Abstract : Summary Title - Pre-decision control mechanisms of strategic investment decision - A multiple case study on the application and dynamism of pre-decision controls in Swedish real estate companies Hand-In Date - 28 May 2023 Seminar date - 31 May 2023 Course - BUSN79 Degree Project: Accounting and Finance Authors - Thomas Lo & Yumeng Guo Advisor - Anders Anell Five Keywords - Strategic investment decision (SID), Pre-decision control, Commercial real estate, Property investment, Uncertainty Purpose - The purpose of this study is to investigate how pre-decision control mechanisms are applied in strategic investment decisions, and what contextual factors could influence the pre-decision control mechanisms. To fufill the purpose, the study examined the use of pre-decision controls in different strategic investment decision processes and the relationship between contextual factors and the dimensions of applied pre-decision controls, with a main focus on current increasing uncertainty. READ MORE

6. 5. A Storytelling and Brand Identity Connection

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; [2022]
   Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE