Essays about: "tie-strength"

Showing result 1 - 5 of 7 essays containing the word tie-strength.

  1. 1. From Strong to Weak and Everything In Between - Unveiling the Potential of All Tie Strengths in the Creativity Process

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anika Kreisbeck-Apert; Emily Stern; [2023]
    Keywords : Creativity; creativity process; tie-strength; continuum; Business and Economics;

    Abstract : The developed tie-gradient representing the tie-strength-continuum along which multiple relationship-clusters can be allotted through comparison, provides a more nuanced view on tie strength. During idea generation, weak(er) ties are predominantly consulted, which does not preclude the inclusion of other tie strengths. READ MORE

  3. 2. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
    Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

    Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE

  4. 3. 'What matters is on the inside' - An exploratory study of the internal social network of a start-up

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alina Eriksson; Cornelia Koziczynska; [2018]
    Keywords : Start-up; Social network analysis SNA ; Internal network; Knowledge transfer;

    Abstract : Networks have been found to be a key factor of performance and innovation as they allow for the search and transfer of knowledge. Networks have been perceived to be especially important in start-ups, due to the dynamic environments and limited resources available. READ MORE

  5. 4. Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Christopher Friis-Jespersen; [2017]
    Keywords : Celebrity endorsement; endorser credibility; Attitude towards advertisement; consumers; students; vlogger;

    Abstract : Social media has become an attractive platform for companies to advertise their brands on and a common method is to pay internet celebrities to use their fame to promote the companies’ brands. One of these social media platforms is Youtube where “YouTubers” using their fame to promote brands on a daily basis in form of video logs (vlogs). READ MORE

  6. 5. Don’t Shoot the Multicommunicating Messenger!

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Raquel Pfister Sustacha; [2016-09-14]
    Keywords : Multicommunicating; personality; five-factor model; social connectedness; media multiplexity; communication technologies;

    Abstract : The aim of this study was to examine the relationship between multicommunicating (MC), the Big Five personality traits, social connectedness (SCS), and media multiplexity within an interpersonal context. To this date, little is known about the construct of MC within the interpersonal context, therefore this mixed methods research presents data that aims to improve our understanding of multicommunication, a communicative practice which entails being engaged in two or more conversations by using nearly synchronous media. READ MORE