Essays about: "university brand"

Showing result 11 - 15 of 238 essays containing the words university brand.

  1. 11. Artificial Intelligence in the Industrial Design Process

    University essay from Jönköping University/JTH, Industridesign

    Author : Hugo Jonasson; [2023]
    Keywords : AI; Artificial Intelligence; Industrial Design;

    Abstract : This report covers the subject and impact of utilizing artificial intelligence tools for image generation in the process for industrial design. By evaluating the tools available on the market at the time of writing the report establishes a toolbox of relevant tools to the design process. READ MORE

  3. 12. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  4. 13. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Helena Vahnberg; Yara Jallad; [2023]
    Keywords : consumer engagement; social media; uses and gratification theory; consumers online brand-related activities;

    Abstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE

  5. 14. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  6. 15. The perfect app icon : A study on how design, colour and brand theories affect app icons

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Linda Hammarstrand; [2023]
    Keywords : Batchelor thesis; informatics; app icon; design principles; colour principles; branding principles; mixed method study; survey study;

    Abstract : .... READ MORE