Essays about: "varumärkning"
Found 1 essay containing the word varumärkning.
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1. Place Brand Communication as Governmentality: Governing through Branding in the Post-industrial city.
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This study argues a problem in the place brand communication field’s focus on its practicality as a management strategy, regarding it as a neutral activity overlooking the political decisions behind and its consequences. The purpose of this study is suggesting a solution by approaching with a governmentality perspective. READ MORE
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