Essays about: "varumärkning"

Found 1 essay containing the word varumärkning.

  1. 1. Place Brand Communication as Governmentality: Governing through Branding in the Post-industrial city.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Therese Lilja; [2015]
    Keywords : place branding; city branding; governmentality; strategic communication; creative class; Social Sciences;

    Abstract : This study argues a problem in the place brand communication field’s focus on its practicality as a management strategy, regarding it as a neutral activity overlooking the political decisions behind and its consequences. The purpose of this study is suggesting a solution by approaching with a governmentality perspective. READ MORE