Essays about: "what is Marketing communication model"

Showing result 21 - 25 of 58 essays containing the words what is Marketing communication model.

  1. 21. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

    University essay from Stockholms universitet/JMK

    Author : Gustaf Petersen; [2018]
    Keywords : Influencer; Influencer Marketing; Public Relations; Marketing; Word of Mouth; Online Word of Mouth; Credibility; Two-Step Model; Opinion Leader;

    Abstract : This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. READ MORE

  3. 22. Social Media as an Internal Communication Tool in Project Management Practices. : Exploring an Impact of Social Media Use on Employee Communication in Small and Medium-sized Companies in Uzbekistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Yulia Ten; [2017]
    Keywords : Social Media; Internal Communication; Positive and Negative Impact; Collaboration;

    Abstract : Social media is progressively implemented in work organizations as means of communication among employees. Thus, it is of crucial importance to develop understanding how they empower and limit communicative activities which shape the network through which organizational tasks are accomplished, as it is these very dynamics that enforce and eternalizecompanies. READ MORE

  4. 23. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Amanda Claesson; Albin Jonsson; [2017]
    Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

    Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE

  5. 24. Varumärkesprofilering av svensk sparris : en kvalitativ studie om hur svenska sparrisodlare profilerar sin produkt och verksamhet ur ett varumärkesperspektiv

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Emelie Sundin; [2017]
    Keywords : varumärke; varumärkespyramiden; svensk sparris; Asparagus officinalis;

    Abstract : Odlingssäsongen för grön sparris i Sverige sträcker sig från mitten av april fram till midsommar. I dagligvaruhandeln finns dock importerad färsk sparris att tillgå året runt och svenska sparrisodlare upplever ett konkurrenstryck under den svenska säsongen. READ MORE

  6. 25. Explaining customers’ relationship commitment in the non-profit sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Svetlana Kolesova; [2017]
    Keywords : Commitment; non-profit organizations; relationship marketing; quantitative study;

    Abstract : Purpose The purpose of the study is to explain what affect customers’ relationship commitment to non-profits organizations. Methodology This study employs the quantitative approach with the help of webbased survey. Findings Relationship commitment has two direct antecedents, namely trust and relationship benefits. READ MORE