Essays about: "what is Marketing communication model"

Showing result 16 - 20 of 58 essays containing the words what is Marketing communication model.

1. 16. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
   Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

   Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

3. 17. Influencers and followers - partners in crime? : A study of influencers’ usage of a marketing communication strategy to build a relationship with their followers

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Anna Fredriksson; Amanda Sundquist; [2019]
   Keywords : marketing communication strategy; relationship marketing; social media; Instagram; influencer; followers;

   Abstract : Influencer marketing is today a well-known marketing strategy used by many companies and the phenomenon is growing day by day. This is mostly a strategy with the spotlight on how the company can reach their consumers through famous people on social medias, not with focus on what relationship is created between all the parties. READ MORE

4. 18. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä

   University essay from SLU/Dept. of Forest Economics

   Author : Martin Söderlund; [2019]
   Keywords : hållbar marknadsföring; makromodell av kommunikation; marknadsföringsmix; mikromodell av kommunikation; marketing mix; macro model of communication; micro model of communication; sustainable marketing;

   Abstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE

5. 19. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

   University essay from SLU/Dept. of Economics

   Author : Kim Meyer; [2018]
   Keywords : branding; brand building; brand equity; brand management; marketing;

   Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

6. 20. How credible is the incredible influencer? : A study examining what factors affect the perception of credibility in influencer marketing.

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Emma Häregård Edvardsson; Linnea Boestam; [2018]
   Keywords : Influencer marketing; social media; WOM; celebrity endorsement; social identity theory; perception; credibility;

   Abstract : Problem formulation: What factors affect the consumers perception of credibility in influencer marketing on social media? How and why do certain factors affect the credibility of influencer marketing? Purpose: The purpose of this thesis is to understand what factors affect the perception of credibility in influencer marketing on social media. Moreover, the aim is to understand how and why certain factors affect the credibility in influencer marketing in order to elaborate a conceptual model consisting of factors generating credible influencer marketing. READ MORE