Essays about: "what is Marketing communication model"
Showing result 11 - 15 of 58 essays containing the words what is Marketing communication model.
-
11. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis
University essay from Umeå universitet/FöretagsekonomiAbstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE
-
12. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE
-
13. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring
University essay from SLU/Dept. of EconomicsAbstract : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. READ MORE
-
14. Cost transparency & storytelling : How fashion companies disclose cost transparency information and use it as a storytelling tool
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: Consumers are aware of and care for the environment, which has led to a need for transparent and sustainable fashion products. This results in that companies need to create transparent and sustainable communication strategies to gain the consumers’ trust. READ MORE
-
15. Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers. READ MORE
