Essays about: "what is Marketing communication model"
Showing result 6 - 10 of 58 essays containing the words what is Marketing communication model.
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6. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE
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7. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen
University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE
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8. What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). READ MORE
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9. Nästa generations lantbrukare : hur ser de på marknadsföring och hur ska företag nå ut till dem?
University essay from SLU/Dept. of EconomicsAbstract : Idag är det många lantbruksföretag i Sverige som väntar med att genomföra generationsskifte för verksamheten och driften. Detta leder till att lantbrukarna i landet idag i genomsnitt är i den övre medelåldern. Att vänta med generationsskiften leder också till att nästa generations lantbrukare får vänta med att ta över. READ MORE
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10. Would companies benefit from incorporating consumer generated ads in their marketing strategy?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. READ MORE