Essays about: "what is ikea s purpose"

Showing result 21 - 25 of 31 essays containing the words what is ikea s purpose.

1. 21. Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Karin Olsson; [2012]
   Keywords : Swedish brand image; brand identity; brand gap; country-of-origin effect; Aaker; Big five model; France; Rhone-Alps; Renault Trucks; Novembal Tetra Pak; IKEA;

   Abstract : Research questions:   What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and the effect of country-of-origin? Purpose:   The purpose of this thesis is to describe, compare and analyze the existence of brand gaps and the effect of country-of-origin with the final intention to provide management recommendations for the studied companies. Method:   A quantitative consumer survey of 42 subjects was collected and analyzed. READ MORE

3. 22. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

   University essay from IHH, Marketing and Logistics

   Author : Sara Hellsten; Maria Lidgren; [2011]
   Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

   Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE

4. 23. The Management Control System Package of IKEA Bäckebol -a Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Maria Berglund; Gustav Rapp; [2010-08-24]
   Keywords : ;

   Abstract : Background and problem: In an article from 1984, Kaplan concluded that the research that had been developed in the area of management accounting and management control from 1925 to that point had little or no influence on the real organizations, who should be the beneficiaries. As of today the opposite problem from what Kaplan found in 1984 can be spotted, there are almost too many choices in accounting and management control. READ MORE

5. 24. The effects of Ikea and external shopping centers on regional trade and retail growth : A comparative analysis of Ikea’s establishment in Kalmar and Karlstad

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Mohamed Abdulwahab Alhasweh; Babrak Farid; [2010]
   Keywords : trade; regional trade; retail; retail growth; external trade; competition; location; impact; market place; out-of-town shopping; external shopping; IKEA; convenience goods; non-convenience goods; catchment area;

   Abstract : This paper examines the effects of Ikea store establishment in Kalmar and Karlstad on the trade and retail inside the two cities, and as well on the trade and retail in the close neighboring municipalities and in further peripheral municipalities in both regions. After the establishment of Ikea store, Kalmar and Karlstad have experienced significant growth in trade and retail. READ MORE

6. 25. Swedish Companies in Saudi Arabia : The Struggle to Maintain Corporate Culture

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Johannes Hartvigson; Rayan Hourani; [2009]
   Keywords : corporate culture; organizational culture; psychic distance; cultural distance; control; principal agent relationship; Saudi Arabia;

   Abstract : Saudi Arabia is increasingly becoming one of the most attractive areas in the world for foreign investors. At the same time the country has a major influence on the economy in the Middle-East. READ MORE