Essays about: "willingness to communicate"

Showing result 26 - 30 of 61 essays containing the words willingness to communicate.

1. 26. Teachers ́ perceptions and enactment of the communicative classroom : A qualitative study of four teachers ́ attitudes towards communicative language teaching at upper secondary schools in Sweden

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Rebecca Valfridsson; [2020]
   Keywords : Second language acquisition; Communicative Language Teaching; The Principled Communicative Approach;

   Abstract : The Swedish syllabus for English promotes a communicative approach to language teaching, but does not offer concrete guidelines regarding how a communicative classroom should be enacted. This leaves a great deal of interpretation up to each individual teacher. READ MORE

3. 27. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Viktoria Turujlija; Lia Ogbazion; [2020]
   Keywords : Gender-neutral marketing; Advertising; Hair care; Brand extensions; Gender stereotypes;

   Abstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE

4. 28. Motivation as a key to oral interaction : How 7 to 9-grade teachers in Sweden stimulate pupils' oral interaction in the English classroom

   University essay from Linnéuniversitetet/Institutionen för didaktik och lärares praktik (DLP)

   Author : Nille Oxelind; [2020]
   Keywords : EFL teaching; motivation; oral interaction; Willingness to Communicate; WTC;

   Abstract : Pupils who want to learn English as a foreign language, EFL, need to practice speaking. This is a necessity, not least since this skill is crucial when communicating with others. When pupils lack this inclination, EFL teachers have to know how to engage them in oral interaction. READ MORE

5. 29. A qualitative study on students’ perceptions of (un)willingness to communicate in English as a foreign language

   University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

   Author : Linn Fager; [2020]
   Keywords : willingness to communicate; L2; English as a foreign language; upper secondary school; Sweden;

   Abstract : This study aims at exploring (1) the circumstances under which some Swedish learners of English are likely to participate in conversations in the target language, and (2) how teachers in upper secondary school might increase these students' willingness to communicate (WTC) in English during lessons. Five students retaking the mandatory first course of English in Swedish upper secondary school volunteered for the study. READ MORE

6. 30. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Sara Elamir; Davide Licheri; [2020]
   Keywords : Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

   Abstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE