Essays about: "Gender-neutral marketing"

Showing result 1 - 5 of 6 essays containing the words Gender-neutral marketing.

1. 1. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alina Steindl; [2023]
   Keywords : Gender stereotypes; gender stereotypes in marketing; ethics in marketing; gender pay gap; gender inequality; gender neutral marketing; children’s toys;

   Abstract : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. READ MORE

3. 2. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Viktoria Turujlija; Lia Ogbazion; [2020]
   Keywords : Gender-neutral marketing; Advertising; Hair care; Brand extensions; Gender stereotypes;

   Abstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE

4. 3. Do they have to be "boys" or "girls" - can't they simply be children?

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emelie Franzén; Anela Hamzic; [2018]
   Keywords : gender neutrality; norms; incongruity; visual merchandising; in-store marketing;

   Abstract : The gender debate has become more and more apparent in recent years, not least in the fashion industry for children. Messages, prints, colors and not least how clothes are presented in the store has highly been discussed in media. READ MORE

5. 4. Understanding the Impact of Gender Neutral Communication on Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazia Sultana; Hossain Shahriar; [2017]
   Keywords : gender; gender-neutral; gendered; advertising; communication; brand image; brand association; brand personality; target marketing; Business and Economics;

   Abstract : Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on brand image. Methodology – This study was conducted using the experimental design framework of pre- post random group. The respondents were assigned into two groups: control and intervention. READ MORE

6. 5. Feminist Statements in Fashion Marketing : and Their Affect on Brand Image

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Julia Ward Gustavsson; Maximilian Wollbeck; [2016]
   Keywords : Brand Image; Consumer Behaviour; Feminism; Politics; Brand Loyalty; Symbolic Interpretation; Brand Negotiation;

   Abstract : Sweden is moving towards a society where not being a feminist is considered unmodern and conservative. People are fighting for women's rights and equality between the sexes. This feminist movement in Sweden is starting to show in more and more businesses. READ MORE