Essays about: "word-of-mouth"

Showing result 26 - 30 of 298 essays containing the word word-of-mouth.

1. 26. Ambulatory In-Home Services in the US Healthcare System : A Case Study in Adoption of the Mobile Integrated Health Program

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Elsa Sundling; [2022]
   Keywords : Mobile Integrated Health; Healthcare Innovation; Diffusion of Innovation; Early-Stage Implementation; Mobile Integrated Health; Sjukvårds Innovation; Spridning av Innovation; Tidig Implementering;

   Abstract : Overcrowded emergency departments (EDs) are a critical problem in healthcare, and emerging technology presents new solutions to this problem. One solution is ambulatory in-home services, like Mobile Integrated Health (MIH) programs, offering care to patients inside of their homes using telehealth technology. READ MORE

3. 27. A mixed-method study on CSR communication in the Swedish banking sector

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ida Ludwigsson; Isabella Hong; [2022]
   Keywords : CSR communication; CSR authenticity; Knowledge; Message content factor;

   Abstract : In light of the challenges surrounding CSR communication and the obstacles facing banks that wish to effectively communicate about their CSR initiatives, the purpose of this thesis is to examine CSR communication in the context of the Swedish banking sector. By departing from a conceptual model of effective CSR communication, this thesis intends to measure the extent to which different message content factors influence CSR authenticity and leads to favourable consumer response outcomes: attitude, trust, and word-of-mouth intention. READ MORE

4. 28. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : William Lindquist; Erik Singer; [2022]
   Keywords : Brand image; Brand forgiveness; Transgression; Generational cohort theory; Generation X; Generation Z; Social media; Consumption behavior; Negative word-of-mouth;

   Abstract : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. READ MORE

5. 29. Mainstreaming ‘Grow Your Own’ As a Tool for Social Change : A Study On Own Food Growers, Their Practice’s Impact, and its Communication

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Andrea Vasconcelos; [2022]
   Keywords : Development; communication; social change; degrowth; food; food security; gardening; permaculture;

   Abstract : For a more equal, just, and sustainable society to emerge, much of the human population will have to change some of its paradigms and consequently behaviour in one way or another.  While part of society will need to learn how to live without unsustainable conveniences and control unconscious consumption, others will need to adapt their capabilities to deal with the effects of climate change. READ MORE

6. 30. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Mannelqvist; Isak Mårtensson; [2022]
   Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE