Essays about: "word-of-mouth"

Showing result 41 - 45 of 298 essays containing the word word-of-mouth.

  1. 41. How Social Media Influencers Co-Create Brand Value in the Digital World? : Exploratory research investigating Gamers and Opinion Leaders as Social Media Influencers and the process of Brand Value Creation in the Digital World.

    University essay from

    Author : Kamelia Bankova; Pavlina Stancheva; [2021]
    Keywords : Co-Creation Theory; Social Media Influencers SMI ; Brand Value; Word-of-Mouth WoM ; Netnography; Mimicry; Gamers; Streamers; Opinion Leaders; Online Community.;

    Abstract : .... READ MORE

  3. 42. Discovering Consumer Complaint Behavior in Online Food Delivery

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Ziyuan Liang; Szu Yuan Wang; [2021]
    Keywords : Complaints; consumer behavior; online food delivery; dissatisfaction.; Social Sciences;

    Abstract : Online food delivery is becoming increasingly popular and has attracted more and more attention of scholars. However, the study on online food delivery faces a gap of consumer complaints. Those complaints can help service providers improve their service and business. READ MORE

  4. 43. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Maya Hulinder; Diana Sahyzadeh; [2021]
    Keywords : electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Abstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE

  5. 44. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    University essay from Stockholms universitet/Marknadsföring

    Author : Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Keywords : Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Abstract : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. READ MORE

  6. 45. Enable through the label

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Heidi Hiltunen; Emma Wähl; [2021]
    Keywords : Sustainability labels; Priming; Nudging; Online fashion retailing; Sustainable consumption;

    Abstract : Sustainability within fashion retailing is a subject attracting increasing attention and the clothing industry has a large environmental and social impact. Several online fashion retailers have adopted sustainability labels in their assortments in order to meet the new demands and impact the customer behavior. READ MORE