How to Make Profit in Trade Show

University essay from Högskolan i Halmstad; Högskolan i Halmstad

Abstract: This paper investigates the participation of companies in a Trade Show. The purpose of this research is to highlight what are the best ways for successfully participating in Trade Show and make profit. In order to find the right information, one previous research was identified from the library data base, which allowed us to find some other existing articles. One of the major results was that companies do not seriously prepare for their Trade Show. Moreover, it is also important to follow-up their attendees after the Trade Show.

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