Essays about: "Alexandra Kjöllerström"
Found 1 essay containing the words Alexandra Kjöllerström.
1. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspectiveUniversity essay from Göteborgs universitet/Graduate School
Abstract : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. READ MORE