Essays about: "B2B buying process"

Showing result 6 - 10 of 15 essays containing the words B2B buying process.

1. 6. Inbound marketing from a B2B-perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matilda Lindblom; Amelia Andréasson; [2019]
   Keywords : Inbound marketing; content marketing; search engine optimization; social media marketing; B2B-selling process; B2B-buying process;

   Abstract : There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. READ MORE

3. 7. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
   Keywords : customer experience; customer experience management; CEM; customer experience in B2B;

   Abstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE

4. 8. Organizational Buying Process in the 21st Century

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
   Keywords : Organizational Buying Process; B2B;

   Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

5. 9. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

6. 10. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Ida Aldevinge; [2018]
   Keywords : Sensory engagement; informed choices; B2B; design; intervention;

   Abstract : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context.  The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. READ MORE