Essays about: "B2B buying process"

Showing result 11 - 15 of 15 essays containing the words B2B buying process.

1. 11. From Attract to Delight: A Qualitative Study Investigating the Relationship Between Inbound Strategies and Business Growth : A B2B Centric Approach

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Talita Da Silva; [2018]
   Keywords : B2B; sales; business; inbound marketing; marketing; sales growth; strategies; strategic; entrepreneurship; international;

   Abstract : This thesis was written as part of a Master of Science Degree in Strategic Entrepreneurship for International Growth and International Marketing. Aligned with the nature of the degree, this study aims to share useful insights to managers and marketers whom are looking into innovating their business by adopting an inbound strategy. READ MORE

3. 12. Digital inbound marketing as an approach to scale up B2B sales

   University essay from Lunds universitet/Produktionsekonomi

   Author : Maja Sölve; Johanna Öjeling; [2017]
   Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

   Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

4. 13. B2B e-commerce: how hard can it be? 20 challenges related to the B2B buying process

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Michiel Janssen; Robin Aksér; [2014]
   Keywords : business-to-business; e-commerce; buying process; implementation challenges;

   Abstract : This thesis addresses e-commerce in a B2B context through a participative case study at Ericsson AB. First, a literature review is conducted in which it is argued that previous academic work on B2B e-commerce can be divided into four main topics: consideration, adoption, implementation, and evaluation. READ MORE

5. 14. Branding of knowledge intensive business services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jessica Follin; Fanny Sandström; [2013]
   Keywords : Knowledge Intensive Business Services; Brand meaning; Brand creation; Brand function; Buying process ; Business and Economics;

   Abstract : Aim The aim of the thesis is to explore the meaning of the brand within the Knowledge Intensive Business Service (KIBS) sector, through the brand’s construction and management, in order to contribute with insights into the interaction between branding theories and the sector. Theoretical perspective Theories collected and reviewed are focused on three main fields (I) characteristics of the KIBS sec‐ tor (II) traditional (B2B) and more sector specific branding theories (III) theories from the strategic management field to further the understanding of branding within the KIBS sector. READ MORE

6. 15. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

   University essay from IHH, Företagsekonomi

   Author : Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
   Keywords : Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

   Abstract : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. READ MORE