Essays about: "B2B relationships"

Showing result 36 - 40 of 104 essays containing the words B2B relationships.

1. 36. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Abeer Alzahar; Sarah Tariq; [2019]
   Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

   Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

3. 37. The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kerstin Nagl; Senah Abou Taha; [2019]
   Keywords : Relationship Marketing; Relationship Quality; Radical Innovation; Adoption Barrier Evaluation; Surrogate Buyer; Business and Economics;

   Abstract : In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. READ MORE

4. 38. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
   Keywords : customer experience; customer experience management; CEM; customer experience in B2B;

   Abstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE

5. 39. Customer Defection and Value in Business-to-Business Relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emmy Jylhä; [2018]
   Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

   Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE

6. 40. Exploring the Use of Freight Exchange E-marketplaces in Sweden: The Perspective of the Transport Service Provider

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andres Rios Lam; [2018]
   Keywords : e-marketplace; freight exchange; logistics; transport service provider; carrier; portfolio.; Social Sciences;

   Abstract : A statistic released this year (2018) by the World Road Transport Organization shows that more than 80% of inland freight is moved by road. Frequent e-commerce activities and end-consumer demands on delivery performance have increased transport needs yet fill rates have decreased. READ MORE