Essays about: "B2B relationships"

Showing result 26 - 30 of 104 essays containing the words B2B relationships.

  1. 26. Temporary Innovation Space : A framework for co-creating innovative product concepts with B2B customers in an ambidextrous organisation

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : DANIEL LARSSON; MARTIN HOLMQVIST; [2020]
    Keywords : Co-creation; B2B; Business-to-Business; COVID-19; Online; Temporary Innovation Space; Digitalisation; Digitalization; Digitalisering; Digital Transformation; Mining and Construction Industry; Gruv- och konstruktionsindustri; Visualisation; Visualization; Visualisering; Co-creation; B2B; Business-to-Business; COVID-19; Online; Temporary Innovation Space; Digitalisation; Digitalization; Digitalisering; Digital Transformation; Mining and Construction Industry; Gruv- och konstruktionsindustri; Visualisation; Visualization; Visualisering;

    Abstract : This thesis project was conducted at Sandvik and builds on a previous project, also conducted at Sandvik by the same authors, during the autumn of 2019. The work is part of a newly established ambidextrous development team that is split into an innovation branch and an execution branch, with the goal to become a digital factory. READ MORE

  3. 27. Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool

    University essay from Linköpings universitet/Företagsekonomi

    Author : Arvid Lögdberg; Oscar Wahlqvist; [2020]
    Keywords : Podcast marketing; marketing communication; content marketing; business to business marketing;

    Abstract : Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. READ MORE

  4. 28. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Sara Flyckt; Hanna Holmgren; Amanda Werner; [2019]
    Keywords : Online organizational buying behavior; display materials; digitalization; culture; buying process; buyer-selller relationship;

    Abstract : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. READ MORE

  5. 29. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Romy Brand; [2019]
    Keywords : national culture; culture; B2B; business-to-business; marketing; industrial marketing; SCM; SC; supply chain management; supply chain;

    Abstract : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. READ MORE

  6. 30. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
    Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

    Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE