Essays about: "B2B relationships"

Showing result 16 - 20 of 104 essays containing the words B2B relationships.

1. 16. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Aamna Minhas; Sanna Emilsson; [2022]
   Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

3. 17. Supplier-perceived value in bigscience-supplier relationships : What can suppliers gain from delivering to big-science organizations?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Weng Xin; [2021]
   Keywords : big science organization; supplier-perceived value; business-to-science relationship; B2B; B2S;

   Abstract : From the perspective of suppliers, this thesis explores what value suppliers can gain from delivering to big-science organizations (BSOs). Inspired by the framework of supplier-perceived value (SPV) by Walter et al. READ MORE

4. 18. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
   Keywords : social selling; relationship; trust; customer data; data collection; data utilization;

   Abstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE

5. 19. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

6. 20. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
   Keywords : brand equity; logistics branding; industrial branding; service branding;

   Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE