Essays about: "B2B relationships"

Showing result 41 - 45 of 104 essays containing the words B2B relationships.

1. 41. The new age of Green Marketing in Swedish forestry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : John Söderström; Jesper Luiga; [2018]
   Keywords : Green Marketing; Green Marketing Strategies; B2B; Swedish Forestry;

   Abstract : The adoption of Green Marketing within the Swedish forest industry has raised questions as to why there has been an increase in implementation of the concept, and what the results have showed. After conducting eight semi-structured qualitative interviews with companies involved with forestry in Sweden, this paper has been able to showcase an in-depth analysis. READ MORE

3. 42. Digital Marketing in Start-Ups : The role of digital marketing in acquiring   and maintaining business relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Polina Dimitrova; Isa Sin; [2018]
   Keywords : Digital Marketing; Digital Marketing Strategies; Digital Marketing Tools; Business Relationships; Acquiring Customers; Maintaining Customers; B2B start-ups;

   Abstract : This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. READ MORE

4. 43. Business Models of Successful Start-up Companies : A comparative study of start-ups’ business models and how these are adapted to trends and competition in the industry

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Sofia Torssell; Kristina Bondemark; [2018]
   Keywords : business models; start-ups; startup; comparative study; Business Model Canvas; affärsmodeller; start-ups; startup; jämförande studie; Business Model Canvas;

   Abstract : Since the majority of emerging start-ups are not able to survive on the market, this study investigates business models in four start-up companies from two different industries in order to better understand how their business models relates to their success. This study is commissioned by a start-up who are about to begin their business in Stockholm. READ MORE

5. 44. One can not know everything, but together we know a lot : Conditions and Restrictions in consultancies for KM based CRM

   University essay from Uppsala universitet/Industriell teknik

   Author : Fredrik Liljekvist; Laggar Gustaf; [2018]
   Keywords : ;

   Abstract : PurposeThis study seek to complement the existing literature on KM based CRM byproviding contextual insight in how consultancies can create value for their clients andthereby develop and sustain long-term B2B relationships.Main research questionWhat are the conditions for a KM based CRM initiative to work in consultancy firmswith the objective of creating and sustaining long-term relationships?Sub research questionsWhat factors and activities are important for generating customer value withinconsultancy, and what are the pitfalls in this Endeavor? What acquired knowledgeshould be used in CRM initiatives to strengthen customer relationships? How could aconsulting firm apply this knowledge in reality to nurture existing and new B2Brelationships?MethodologyThis master thesis of 30 ECTS is based on an explorative case study conducted ata established consultancy firm. READ MORE

6. 45. Understanding Value-based Pricing: Conceptualising Customer Value in a B2B Industrial Context

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julian Wroblewski; Sven Loss; [2018]
   Keywords : Value-based pricing; customer value; pricing strategy; B2B relationships; Business and Economics;

   Abstract : The aim of this study is to define and conceptualise the dimensions of customer value for value-based pricing strategies within a B2B industrial context. Furthermore, this study advances theory and knowledge in research about pricing and B2B relationships between customers and sellers. READ MORE