Essays about: "Brand Perception"

Showing result 31 - 35 of 346 essays containing the words Brand Perception.

1. 31. The consumer perspective of brand activism : A qualitative study of how consumers view brand activism and the genuineness of it

   University essay from Stockholms universitet/Marknadsföring

   Author : Nadezda Pavlovica; Jeannie Lendeng; [2023]
   Keywords : Brand activism; consumer perception; brand resonance; sociopolitical issues; brand-cause fit; brand authenticity;

   Abstract : Upon Russia’s invasion of Ukraine and the outbreak of war in early 2022, brands around the world took a stand to mark their position against Russia and in support of Ukraine. Even brands that did not have any direct ties to Russia or any involvement in the conflict distanced themselves from being associated with Russia by ceasing operations, stopping sales, or changing brand names. READ MORE

3. 32. Private label effect on small producer business development : a multiple-case study from a producer perspective

   University essay from SLU/Dept. of Forest Economics

   Author : Emelie Lundberg; [2023]
   Keywords : Business strategy; food producer; food retail; power and dependency; primary producers Swedish University;

   Abstract : There is an unstable environment surrounding us today with varying interest rates, increased commodity and energy prices. With price increases in many areas at the same time there has been a successively decrease in people’s private budget. With less money to spend, the hunt for low-price products in food retail has increased. READ MORE

4. 33. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Sarah Keppler; [2023]
   Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

   Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE

5. 34. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elina Heidenborg; Linnea Kaveryd; [2023]
   Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

   Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

6. 35. Influencers, a company's blessing or curse?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : David Bergdoff; Fabian Eriksson; [2023]
   Keywords : influencer marketing; endorsement; influencer types;

   Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE