Essays about: "Brand ai"
Showing result 1 - 5 of 18 essays containing the words Brand ai.
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1. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. READ MORE
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2. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE
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3. Artificial Intelligence in the Industrial Design Process
University essay from Jönköping University/JTH, IndustridesignAbstract : This report covers the subject and impact of utilizing artificial intelligence tools for image generation in the process for industrial design. By evaluating the tools available on the market at the time of writing the report establishes a toolbox of relevant tools to the design process. READ MORE
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4. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE
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5. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE