Essays about: "Brand imageries"

Found 1 essay containing the words Brand imageries.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE