Essays about: "Brand innovation model"

Showing result 16 - 20 of 34 essays containing the words Brand innovation model.

1. 16. How Sustainable is the Fashion Industry? : A case study exploring the sustainable transformation of the fashion industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Johanna Jahnstedt; Olivia Sylvan; [2015]
   Keywords : Fashion Industry; Corporate Social Responsibility; Sustainable Brands; Sustainable Transformation of an Industry; Greening Goliath; Emerging David; H M; Reformation;

   Abstract : Research Question: How can the concept of Greening Goliaths and Emerging Davids be applied to better understand the sustainabile transformation of the fashion industry?  Purpose: This paper sets out to analyze two approaches to sustainability within the fashion industry; A firm adopting CSR initiatives into their business strategy versus a sustainable brand. These approaches are explored within the framework of Greening Goliaths and Emerging Davids to recognize their contribution to the sustainable transformation of the fashion industry. READ MORE

3. 17. How magazines could remain competitive in the transition from print to digital media

   University essay from KTH/Entreprenörskap och Innovation

   Author : Olof Stange; [2015]
   Keywords : Business model innovation; revenue model; magazine industry; print media; digital media;

   Abstract : During the past decades, the world has seen a fast development in information technology. This has led to significant changes in many different industries including the media industry. The transformation is in progress and is unceasingly changing the game rules for media companies. READ MORE

4. 18. How to scale SaaS business  from local to global markets? : Case of ad servers

   University essay from KTH/Entreprenörskap och Innovation

   Author : TOMS PANDERS; [2014]
   Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

   Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

5. 19. How to scale SaaS business from local toglobal markets? Case of ad servers

   University essay from KTH/Entreprenörskap och Innovation

   Author : TOMS PANDERS; [2014]
   Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

   Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

6. 20. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking

   University essay from Umeå universitet/Företagsekonomi

   Author : David Abrahamsson; [2014]
   Keywords : brand equity; retail bank; customers; students; branding in financial services; switching barriers; choice criteria; varumärkeskapital; kunder; studenter; varumärkesbyggande i den finansiella sektorn; bytesbarriärer; beslutskriterier;

   Abstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE