Essays about: "Brand innovation model"

Showing result 6 - 10 of 34 essays containing the words Brand innovation model.

  1. 6. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mahmud Ahmed; [2021]
    Keywords : brand image; factors of brand image; customer purchase behavior;

    Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

  3. 7. Business Model Innovations and Sustainability Transitions : The Case of Circular Business Models in the Fashion Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Riku Salmi; [2020]
    Keywords : Circular Economy; Business Model; Innovation; Fashion; Multi-Level Perspective; Clothing Resale;

    Abstract : The concept of circular economy has gained a lot of interest among both researchers and practitioners. Moving from the traditional linear “take, make, disposal” resource management approach towards circular economy principles that aim to keep resources in a loop of usage is considered to be a possible way for material-intensive industries to decouple economic growth from environmental constraints. READ MORE

  4. 8. Staff retention in the field of engineering consultancy : A case study in a Swedish engineering consulting firm

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Cam Ly Magnusson; [2020]
    Keywords : Knowledge-intensive; engineering consulting; employee turnover; employee retention; competitive advantage;

    Abstract : Purpose The purpose of this case study is to explore the measures which the engineering consulting firm use to retain their employees for sustaining competitive advantage. The key focus of the research is to address the reasons for high employee turnover and connect these reasons with the measures to retain employees to maintain a low employee turnover for sustained competitive advantage. READ MORE

  5. 9. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dumitru Lopusneac; [2020]
    Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

  6. 10. Talent attraction in Swedish Gaming Industry : An exploratory study.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Zigmunds Ancikevics; Nelly Chemutai Lagat; [2019]
    Keywords : gaming; start-ups; talent attraction; innovation; employer brand;

    Abstract : Researchers and practitioners have both acknowledged the importance of attracting the right employees. The study aims to explore and analyze how Swedish gaming start-ups attract talent. READ MORE