Essays about: "Brand innovation model"

Showing result 21 - 25 of 34 essays containing the words Brand innovation model.

  1. 21. The Challenges of brand innovation in different brand portfolio strategies

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : ZAOXUAN XU; [2014]
    Keywords : Brand innovation; Brand portfolio; Brand innovation model; the category of new brand;

    Abstract : In today’s knowledge-based economies, the global competition has become fiercer. In order to respond to competition and gain a competitive advantage or, in some cases, survive, company takes a variety of means to improve its competitiveness. READ MORE

  3. 22. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  4. 23. The Business Model of Chinese Manufacturing Born Global Companies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Hanjun Huang; Ran Shen; [2012]
    Keywords : Business Model; Chinese Born Globals;

    Abstract : Regarding that the business model is widely used in e-business, we consider that every business should have its own business model which helps a company to evaluate the business and also create a dynamic business. In addition, the emphasis of this research is combined with another element – Born Global, which caters the globalization trend in recent decades. READ MORE

  5. 24. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  6. 25. Building employee and organisational commitment to innovation initiatives - a study of how to communicate, motivate and inspire innovation commitment through internal branding in large mature companies

    University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Author : Philip Wockatz; Azadeh Kazemi; Christian Riedl; [2011-04-19]
    Keywords : Volvo Group; internal branding; motivation; innovation; creativity; innovation jam; ideation; brand; strategy;

    Abstract : How do you systematically inspire employees and organisations in large mature companies to participate in innovation initiatives? In May 2010 the Volvo Group hosted their first ever virtual idea generation event on a Group-wide level. In preparation for this event an extensive campaign was launched to communicate, inspire and motivate innovation commitment among employees and organisations. READ MORE