Essays about: "Branding public transportation"

Found 3 essays containing the words Branding public transportation.

1. 1. Branding Public Transportation in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Djenane Liasse; Jana Tigges; [2019]
   Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

   Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

3. 2. Branding in Public Transportation: Campfires and Beyond

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Caroline Sandén Gustafsson; Alice Fregne; [2019]
   Keywords : Marketing; Branding; Public Organization; Transportation; Sustainability; Business and Economics;

   Abstract : The purpose of this research is to study how organizations in public transportation are viewing branding. We aim for this thesis to acknowledge branding as a tool to create a strong brand. This thesis is of importance due to the influence public organizations within transportation hold for Sweden to reach their sustainability goals. READ MORE

4. 3. Commercializing a Multi-Service Mobile NFC Offering

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Riikka Murto; [2012]
   Keywords : NFC; service development and commercialization; business networks; commercialization networks;

   Abstract : This thesis explores service innovation and commercialization processes in a context that necessitates the collaboration of a large number of actors from different industries. Near Field Communication (NFC) services promise to revolutionize everyday life as an NFC-enabled mobile phone replaces the user's keys, credit cards and public transportation travel cards as well as enables new mobile services. READ MORE