Essays about: "Business and Cultural"

Showing result 1 - 5 of 659 essays containing the words Business and Cultural.

  1. 1. The Great Disruptive Transformation: The Impact of COVID-19 crisis on Innovative Startups in India

    University essay from Göteborgs universitet/Graduate School

    Author : Chandraprabha Jha; [2020-10-21]
    Keywords : ;

    Abstract : Startups are one of the main agents of creative destruction especially intimes of crisis, because of their favourable characteristics such as size, exibilityand lack of bureaucracy. This study aimed to investigate how hi-techinnovative startups in India are responding to the COVID-19 crisis and howthe crisis stimulates creative destruction. READ MORE

  2. 2. Cross-Cultural Business Negotiations : The Impact of Business Cultures from a Swedish Perspective

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Viktor Andersson; Alexandra Mets; [2020]
    Keywords : International Business Negotiation; Cross-Cultural Negotiation; Negotiation Process; Culture; Communication; Hierarchy; Cultural Adaptation; Cultural Intelligence; France; Brazil; Singapore;

    Abstract : With our increasingly competitive globalized economy, we are experiencing an emerging trend of firms competing on new international business markets (Bell et al. 2001; Huang 2010). In order to successfully negotiate in an international context, cultural sensitivity needs to be taken into consideration (Manrai & Manrai 2010). READ MORE

  3. 3. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

  4. 4. Bridging the Gap between Formal and Informal Finance

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Heidi Uitto; [2020]
    Keywords : financial inclusion; propensity to save; informal finance; development; gender; Business and Economics;

    Abstract : Financial inclusion, defined as access and usage of formal financial services, has several positive micro and macro-level socio-economic implications. Due to decades of vigorous policies aiming at lowering barriers to formal finance, 80 percent of Indians now own a bank account. However, there is a significant gap between account take up and usage. READ MORE

  5. 5. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jeanne Duranton; Emilie Theau Laurent Sery; [2020]
    Keywords : Family Businesses; Wine industry; Branding; Brand Identity; Wine; Marketing; Branding;

    Abstract : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. READ MORE