Essays about: "Business mix"

Showing result 36 - 40 of 213 essays containing the words Business mix.

  1. 36. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis

    University essay from SLU/Dept. of Economics

    Author : Oscar Klofsten; [2021]
    Keywords : customer satisfaction; service marketing mix; segmented kano; analysis; green sector; bank;

    Abstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE

  3. 37. Scaling up electric vehicles in India A focus on Maharashtra state, Mumbai Market formation and demand side policies

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Oana Arseni; [2021]
    Keywords : India; Electric cars; Demand innovation policies; Market diffusion; Technology innovation systems; Social Sciences;

    Abstract : Governments around the world have begun to adopt measures in support of electric vehicles. The supply push policies have been traditionally studied leaving the demand side innovation policy without much investigation. Therefore, policy makers lack institutional knowledge and policy experience. READ MORE

  4. 38. Sustainable electricity transition? The direct and indirect environmental impacts along the global supply chain of renewable and non-renewable sources of electricity. A greenhouse gas and material footprint analysis of the European Union’s electricity consumption

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Sven Elia Lusti; [2021]
    Keywords : Business and Economics;

    Abstract : This thesis studies the direct and indirect environmental impacts of the European Union’s final consumption of electricity between 1995 and 2019. Using Exiobase 3, an environmentally extended multiregional input-output database, the greenhouse gas and material footprints for an aggregated 23 environmental stressors have been derived, indicating that renewable sources of electricity on average have lower greenhouse gas and similar material intensities as non-renewable electricity sources. READ MORE

  5. 39. Closing the loop: A study of Brand Activism in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
    Keywords : Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

    Abstract : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... READ MORE

  6. 40. How Product Properties Drive Wine Sales in Norway

    University essay from KTH/Matematisk statistik

    Author : Elin Blomqvist; Johan Legernes; [2021]
    Keywords : Regression; Wine; Vinmonopolet; Marketing mix; 4P; Price triangle; Statistics; Applied mathematics; Regression; Vin; Vinmonopolet; Marknadsmixen; 4P; Pristriangel; Statistik; Tillämpad matematik;

    Abstract : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. READ MORE