Essays about: "Business to Business B2B"

Showing result 31 - 35 of 280 essays containing the words Business to Business B2B.

1. 31. Monetizing on-premises software : An explorative study on revenue models of B2B software providers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Filip Lundström; [2022]
   Keywords : software; on-premises; on-prem; on-premise; revenue model; revenue models; B2B; business-to-business; business model; business model; business to business; lokalt installerad; lokalt körd; lokal mjukvara; mjukvara; intäktsmodell; intäktsmodeller; affärsmodell; affärsmodeller;

   Abstract : Purpose: The purpose of this study is to increase the understanding of useful revenue models for B2B oriented providers of on-premises software. To fulfill the purpose, two research questions are answered. READ MORE

3. 32. Are virtual meetings here to stay? : A qualitative study of how Covid-19 has influenced international firms' way of communicating in B2B meetings.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Söderberg; Sandra Andersson; [2022]
   Keywords : ;

   Abstract : The Covid-19 pandemic has changed the way international firms communicate with each other. Closed borders have led to people and firms not being able to travel to meet physically, which has created a lack in communication. READ MORE

4. 33. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : André Yang Melsom; Davina Maria Plum; [2022]
   Keywords : Business-to-business; Sales; Digitalisation; Digital Transformation; Paper Industry; Case Study; Framework; and Strategy; Business-to-business; Försäljning; Digitalisering; Digital Omvandling; Pappersindustri; Fallstudie; Ramverk; och Strategi;

   Abstract : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. READ MORE

5. 34. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Oussama Ayad El Alam; Peter Kumlin; [2022]
   Keywords : Marketing AI; Digitalization; B2B Relationships; Attention-Based View; Abduction; Cross-case analysis;

   Abstract : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. READ MORE

6. 35. The Value Of Environmental Sustainability: A Shared Responsibility : An exploration of B2B companies in Sweden and their costs and benefits of selecting sustainable business partners, using ISO 14001 as a point of reference.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Robyn Nilsson Persson; Tindra Falk; [2022]
   Keywords : Environmental Sustainability; ISO 14001; Business-to-Business; B2B; Supplier selection; Sustainability positioning; Sweden; Costs; Benefits;

   Abstract : Background: The business-to-business (B2B) industry stands for a significant portion of the environmental issue, yet the customer is still having price, quality, and service as major determinants for the choice of suppliers. The difficulty on how to evaluate environmental factors is hence increasingly demanding. READ MORE