Essays about: "Business to Business B2B"

Showing result 26 - 30 of 280 essays containing the words Business to Business B2B.

1. 26. Analysis of Vertical Farming Business Model : Swegreen Case Study

   University essay from SLU/Dept. of Economics

   Author : Bahareh Maleki; [2022]
   Keywords : vertical farming VF ; business model canvas; business model; SWOT analysis; hydroponic agriculture; urban agriculture; in-store farming;

   Abstract : The world's population is projected to increase to 9 billion by 2050 according to the Food and Agriculture Organization, FAO (2020), and this growth in the earth's population is anticipated to put great pressure on the existing natural resources. It will increase food demand which would intensify agricultural production. READ MORE

3. 27. A reduction in physical interaction : its effect on B2B relationships

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Niklas Sanfridsson; Johan Öhrn; [2022]
   Keywords : Digital interaction; Physical interaction; COVID-19 pandemic; Operational linkages; Social bonds; Cooperative norms; Trust; Business-to-business B2B relationship;

   Abstract : This study aims to examine how a business-to-business (B2B) relationship is affected by a decrease in physical interactions between firm representatives. Previous studies have shown that external events can affect B2B relationships but not how these effects take shape. READ MORE

4. 28. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Luyao Wang; Jonas Lundquist; [2022]
   Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

5. 29. On a mission of reducing methane burps: A case study of commercialising a low-carbon innovation in the food industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Clara Swanbeck; Saga Ising; [2022]
   Keywords : low-carbon innovation; b2b and b2c commercialisation; methane-reducing feed supplement; stakeholder mapping; sustainable food system; Technology and Engineering;

   Abstract : Commercialising low-carbon innovations implies complex issues to be managed but is a necessity to attain a transition of industries for a sustainable future. This thesis investigates how an innovator can facilitate the adoption of their low-carbon innovation among stakeholders within the food industry. READ MORE

6. 30. Value Determinants in Seed Stage SaaS Valuation : Main value determinants to consider when conducting a valuation of a seed stage SaaS company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Emil Adeli; Daniel Nylund; [2022]
   Keywords : seed stage; valuation; value determinants; start-up; angel investors; venture capital; SaaS; software as a service; value drivers; seed stage; värdering; värdedeterminanter; start-up; ängelinvesterare; venture capital; SaaS; software as a service; värdedrivare;

   Abstract : One of the single biggest challenges for start-ups is to find the necessary funding to achieve growth. Software-as-a-service (SaaS) companies are no different and rely on seed stage investments to build and develop a service in order to acquire paying customers. READ MORE