Essays about: "Business-to-Business Positioning"

Found 5 essays containing the words Business-to-Business Positioning.

1. 1. The Value Of Environmental Sustainability: A Shared Responsibility : An exploration of B2B companies in Sweden and their costs and benefits of selecting sustainable business partners, using ISO 14001 as a point of reference.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Robyn Nilsson Persson; Tindra Falk; [2022]
   Keywords : Environmental Sustainability; ISO 14001; Business-to-Business; B2B; Supplier selection; Sustainability positioning; Sweden; Costs; Benefits;

   Abstract : Background: The business-to-business (B2B) industry stands for a significant portion of the environmental issue, yet the customer is still having price, quality, and service as major determinants for the choice of suppliers. The difficulty on how to evaluate environmental factors is hence increasingly demanding. READ MORE

3. 2. Sustainability driven business-to-business positioning in the textile and apparel industry in Bangladesh : A case study in the context of Circular Economy

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Paranggam Dewan; Sheik Atiqul Alam; [2022]
   Keywords : Sustainability; Circular Economy; Business-to-Business Positioning; Business Model Innovation; Textile and Apparel Industry;

   Abstract : Purpose: This research aimed to identify and synthesize circular economy-oriented business model innovation opportunities for the textile and apparel industry of Bangladesh to position the business to its B2B customers by achieving a sustained competitive advantage.  Design/methodology/approach: In this study, we conducted a multiple case study, analyzing 3 case companies using an abductive method under the interpretive research philosophy. READ MORE

4. 3. The Climate Case versus The Business Case The Drivers and Motivations for Early Market Adoption of Renewable Energy Innovations

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sofie Lindström; Michaela Stensjö; [2021-06-30]
   Keywords : Adoption; Early Market; Eco-Innovations; Renewable Energy; Start-ups; the Paris Agreement.;

   Abstract : The world has committed to a low-carbon global economy where renewable energy is believed to be one key enabler in the green energy transition. However, the adoption of renewable energy innovations is currently too slow to reach the Paris Agreement by 2050. READ MORE

5. 4. An Evaluation of the Marketing Process in B2B and B2C Startups

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Farzana Madosh; Betty Ålander; [2019]
   Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE

6. 5. Positioning of a brand point of parity : a study of a possible approach for taking position of a point of parity in a mature business to business market

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Kristina Linander; Carolina Carlsson; [2012]
   Keywords : Positioning; Points of Parity; Brand Identity; Brand Equity; Brand communication; Food Safety;

   Abstract : Every organisation has to build their brand on specific associations that they want to be related to. These associations can be divided into two categories: points of parity and points of difference. Traditionally brands have been concentrating on the company’s points of difference in their positioning strategies. READ MORE