Essays about: "CONSUMERS INNOVATIVENESS"

Showing result 11 - 15 of 19 essays containing the words CONSUMERS INNOVATIVENESS.

  1. 11. Techtopia - How Tech Bias Among Consumers Affects Product Evaluations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Sjöstrand; William Appelgren; [2016]
    Keywords : Technology Optimism; Product Attributes; Word of Mouth; Impression Management; Techtopia;

    Abstract : Several studies have found technology to be viewed as something inherently positive. Investors have shown an irrational bias for investments in tech companies and people using tech products are generally regarded as more innovative and successful. READ MORE

  3. 12. The Role of Consumers’ Values, Behaviour and Consumer Innovativeness in Online Fashion Consumption

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zheng Zhou; Tetiana Kravets; [2015]
    Keywords : hedonic values; fashion; e-commerce; consumer innovativeness; e-purchase intention; attitudes towards behaviour; subjective norm; utilitarian values; Social Sciences;

    Abstract : .... READ MORE

  4. 13. Domain-specific innovativeness and social media: Predicting new product purchase

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Christoffer Carlsson; [2014]
    Keywords : Domain-specific innovativeness; Social media integration usage; Predicting new product purchase; Identifying early adopters; New product development;

    Abstract : Identifying innovative consumers, or early adopters, in various industries is hard for companies, though very important and useful when launching new products. If correctly identified, innovative consumers could be included into new product development by companies in co-creation, setting adequate market-ing and target actions and saving money by avoiding new product failures. READ MORE

  5. 14. INNOVATION AND SUSTAINABILITY IN FASHION INDUSTRY

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Deniz Muslu; [2013]
    Keywords : innovation; sustainability; environmental impact; fashion brands in Sweden; Innovation within Sustainability Index; sustainability measurements;

    Abstract : Abstract This research is designed to see the level of innovativeness of fashion brands in terms of being sustainable. It also aims to find out if there is a relation between business models and innovativeness within sustainability of fashion brands. READ MORE

  6. 15. Customer & Supplier Integration in the Innovation Process : A quantitative study on how external integration affects product innovativeness in Swedish manufacturing firms

    University essay from Institutionen för marknadsföring (MF)

    Author : Conny Johansson; Simon Möllefors; [2013]
    Keywords : External integration; Customer integration; Supplier integration; Sources of innovation; Product performance; Financial Performance; New product development process; NPD; Innovation process; Innovativeness; Lead users; Product co-development; Information sharing; Early supplier integration; ESI.;

    Abstract : Background: The needs of the consumers seem to develop at the same rate as the technology advancements and put more pressure on firms to produce new and innovative products at a faster pace. Research has shown that external sources can have a significant effect on the firms’ innovation performance, but the results are partial contradicting and more research is needed. READ MORE