Essays about: "CONSUMERS INNOVATIVENESS"

Showing result 16 - 19 of 19 essays containing the words CONSUMERS INNOVATIVENESS.

  1. 16. Smart Marketing in Smartphones: A Quantitative Study on Mobile Advertising Effectiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carolina Appelqvist; Julie Miller; [2011]
    Keywords : Mobile Advertising Effectiveness; Signal Effects; Location Based Advertising; Product Involvement; Mobile Coupons;

    Abstract : The rise of smartphones is creating smarter consumers - introducing opportunities for smarter marketing. Mobile media investments in Sweden skyrocketed by 23.3% from 2009 to 2010, exhibiting the strongest growth across all media investments. READ MORE

  3. 17. Factors Affecting Consumers' Resistance : A Study of Smartphones

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Kamran Khan; Kim Hyunwoo; [2009]
    Keywords : Consumers resistance; Innovation; Innovation resistance; Smartphones;

    Abstract :   Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell-phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. READ MORE

  4. 18. Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image

    University essay from Företagsekonomiska institutionen

    Author : Henrik Andersson; Frida Robertson; [2008]
    Keywords : Fashion industry; Brand identity; Brand image; Brand associations; Brand communication; Brand perceptions; Early adopters; Symbolic value;

    Abstract : In recent years, the successful expansions of Swedish fashion companies have mainly relied on their ability to turn fashion into brands. However, when companies grow it seems to be difficult to maintain the original brand identity as well as to establish a unique brand image in the minds of the consumers. READ MORE

  5. 19. The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences

    University essay from Handelshögskolan vid Umeå universitet

    Author : Jie Liu; Dongmi Wu; [2007]
    Keywords : culture;

    Abstract : ABSTRACT The increasing globalization of business provides a compelling reason for understanding the cultural context of consumer behaviour. Our thesis investigates the impact of culture on consumers’ propensity to innovate and consumers’ susceptibility to interpersonal influence that is divided into normative interpersonal influences and informational interpersonal influences. READ MORE