Essays about: "CONSUMERS INNOVATIVENESS"

Showing result 6 - 10 of 19 essays containing the words CONSUMERS INNOVATIVENESS.

1. 6. Consumer perceived brand innovativeness : Effects and Moderation

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Magdalena Pelikan; Pierre Meynard; [2018]
   Keywords : Perceived brand innovativeness; consumer attitude; purchase intention; consumer satisfaction; consumer excitement;

   Abstract : The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. READ MORE

3. 7. The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Lovisa Andreasson; Michaela Ek Berglund; Alice Svensson; [2018]
   Keywords : Innovation; Marketing Innovation; Brand loyalty; Generation Y; Red Bull; Saturated Markets; Low-Involvement Products;

   Abstract : Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. READ MORE

4. 8. How to compete effectively with self-service technologies : The impact of technology readiness and the technology acceptance model on self-scanning

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Emil Lundberg; [2017]
   Keywords : Retail; self-service technology; self-scanning; technology acceptance model; technology readiness; perceived usefulness; perceived ease of use;

   Abstract : Problem: Due to the promises of retailer benefits, self-service technologies (SSTs) are becoming a common sight in the Swedish grocery retail setting. The mere installation of SSTs is yet not enough to make the consumer adopt them. READ MORE

5. 9. Robots of the future are coming, are you ready? : A study investigating consumers' acceptance of robotics

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Wilma de Boer; Jenny-Maria Åström; [2017]
   Keywords : Robotics; technology acceptance; future robots; trust; innovation; UTAUT;

   Abstract : Abstract Date:                                     2017/06/05 Level:                                    Master thesis in Business Administration, 15 credits Institution:                                       School of Business, Society and Engineering, Mälardalen University Authors:                              Wilma de Boer                                                Jenny-Maria Åström                                                   (91/10/29)                                                       (87/06/30) Title:                                      Robots of the future are coming, are you ready? Tutor:                                    Cecilia Lindh Keywords:                          Robotics, technology acceptance, future robots, trust, innovation, UTAUT Research questions:                          - How can consumer acceptance of robots be studied as an international phenomenon?                                                   - What are the implications of robot acceptance for consumers? Purpose:                             The purpose of this study is to investigate the acceptance-level internationally, because of the future increase of new technology in the form of robotics. Method:                             A quantitative research method was conducted in this study. READ MORE

6. 10. Evaluation of Customers Adoption  of Mobile Technologies For Shopping and Factors Motivating Consumers to  Adopt Mobile Shopping.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Muhammad Junaid; muhammad Iqbal Fahim; [2016]
   Keywords : Mobile commerce; mobile banking applications; Customers’ satisfaction;

   Abstract : Advancement in information technology has influenced various aspects of human lives. The penetration of information technology is likely to increase in future. Therefore, it is imperative that one should be aware of the factors, which encourage or discourage customers towards use of information technology and related products and services. READ MORE