Essays about: "CRM QUESTIONNAIRE"

Showing result 1 - 5 of 14 essays containing the words CRM QUESTIONNAIRE.

  1. 1. SIMULATION TRAINING: FROM THE STUDENTS' POINT OF VIEW

    University essay from

    Author : Hygrell Sandra; Alexandra Jernstedt; [2023-03-16]
    Keywords : ;

    Abstract : Background: Simulation training is a well-grounded concept that is used to increase and maintain safety in various industries such as aviation, military, and health care. Simulation training is today an integrated part of the Bachelor programme in nursing. READ MORE

  3. 2. The relations between CRM, BPM, and IT : A study done on Swedish SMEs

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Velija Povlakic; [2021]
    Keywords : CIM; ITK; SEM;

    Abstract : Background SMEs are the backbone of the economies across the world, and the different markets they function in have been globalized in recent years. This has resulted even greater demands on SMEs different capabilities to give them the competitive edge they need to stay in front of competition. READ MORE

  4. 3. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
    Keywords : Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

    Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE

  5. 4. Employee´s perspective towards organisational change : Evidence in Mekano Company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : André Jönsson; [2018]
    Keywords : CRM; Organisational change; Employee commitment; CRM implementation; SME; CRM; Organisationsförändring; Anställdas engagemang; CRM implementering; SME;

    Abstract : Purpose: The purpose of this research project is to examine the employees´ perspective on the subject of a CRM implementation in SMEs. Methodology: A 5-point Likert scale questionnaire was used to collect 51 employee responses. All the questions were derived from previous existing literature. READ MORE

  6. 5. How does Organizational Culture Impact Intention to use Customer Relationship Management Amongst Employees?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fredrik Vikström; [2016]
    Keywords : CRM; organisational culture; competing values model; technology acceptance model; CRM adoption; intention to use CRM;

    Abstract : Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. READ MORE