Essays about: "CRM sales"

Showing result 11 - 15 of 26 essays containing the words CRM sales.

  1. 11. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  3. 12. Discovering and Inducing Rules to Categorize Sales Personnel

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Lisa Stenström; Olof Wahlgren; [2016]
    Keywords : sales; categorization; machine learning; data mining; crm; segmentation; Technology and Engineering;

    Abstract : In sales, it is presumed that the behavior of sales personnel differs depending on what part of sales they are in. However, to the best of our knowledge, there are no studies about conducting a segmentation of sales personnel based on behavioral data from Salesforce, the world’s largest Customer Relationship Management platform. READ MORE

  4. 13. Technology and the Implementation of CRM in Norwegian Football

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Mårtensson; Marius Nilsen; [2014-12-05]
    Keywords : CRM; Technology; Implementation; Structurational Model;

    Abstract : Purpose: This article aims to identify how understanding technology’s role in CRM implementations can benefit sales and marketing. Methodology: The research was designed to investigate the CRM-implementation taking place in the Norwegian top football division. READ MORE

  5. 14. Mapping the flow Of Apparel in a Wholesale Company

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Umair Akash; [2013]
    Keywords : supply chain logistic management; lead time managemen; global outsourcing; collaborative; planning; forecasting; replenishment CPFR ;

    Abstract : Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. READ MORE

  6. 15. Mapping the flow Of Apparel in a Wholesale Company

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : UMAIR AKASH; [2013]
    Keywords : Supply chain logistic management; lead time management; Global outsourcing; and Collaborative; Planning; Forecasting; and Replenishment CPFR ;

    Abstract : Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. READ MORE