Essays about: "CRM sales"

Showing result 21 - 25 of 26 essays containing the words CRM sales.

1. 21. Mobile Sales, a mobile CRM solution.

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Jesper Olsson; Christian Lövsund; [2010-02-10T09:01:41Z]
   Keywords : Ubiquitous computing; mobility; CRM; ERP;

   Abstract : The users of today live and work in a ubiquitous environment (an environment surrounded by computers) and this implies that mobile technology is ever present. But there are unfortunately still problems with mobile systems. READ MORE

3. 22. Loyalty Card Promotional Activity in Budget Hotel

   University essay from Institutionen för ekonomi

   Author : Fei Teng; [2010]
   Keywords : loyalty card; budget hotel; Swedish customer;

   Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE

4. 23. Customer Relationship Management Strategy in Swedish Football Clubs

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Samuel Sölgén; Daniel Wiklund; [2009]
   Keywords : CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

   Abstract : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club.   Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. READ MORE

5. 24. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Rickard Ström; Richard Backteman; Temuulen Batmunkh; [2009]
   Keywords : Pink Ribbon; ICA; Lindex; CSR; CRM; Marketing; Rosa Bandet; ICA; Lindex; CSR; CRM; Marknadsföring;

   Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE

6. 25. Mobile Customer Relationship Management : A study of barriers and facilitators to mCRM adoption

   University essay from IHH, Informatik

   Author : Yohannes Belachew; Amanda Hoang; Joseph Kourieh; [2007]
   Keywords : mCRM; CRM; mobile technology; mobile CRM; customer relationship management;

   Abstract : Managing customer relations had become a necessity for companies who want to succeed in today’s customer oriented market. New systems are developed that allow firms to manage and govern their relationships to the customers. READ MORE