Essays about: "CSR evaluation."

Showing result 21 - 25 of 39 essays containing the words CSR evaluation..

  1. 21. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Palmqvist; [2017]
    Keywords : Consumer based brand equity; Corporate ability; CSR; reputational crisis; quantitative;

    Abstract : A brand reputation is constantly in danger of being tarnished whether it is by their owninability to meet consumers’ standard when it comes to product quality, their disregardfor ethical business, or being unlucky with the force of nature. But one crisis is seldomlike another, and neither are their effects. READ MORE

  3. 22. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

  4. 23. A New Perspective on CSV and CSR. An Evaluation of the Concepts and its Impact on Sustainability : - A Study on Nestlé, Pfizer and Gekås

    University essay from Högskolan i Halmstad

    Author : Robiel Meconnen; Marcus Dufwa; [2016]
    Keywords : Sustainability; Creating Shared Value; Corporate Social Responsibility; Strategy; Market intelligence;

    Abstract : Today there is an ongoing debate around the legitimacy of the sustainability concept: Creating Shared Value (CSV), as compared to the more traditional sustainability concept: Corporate Social Responsibility (CSR). The authors argue there is a research gap as of how companies work with sustainability depending on which concept that is applied. READ MORE

  5. 24. Shaping minds to increase ecological consumption?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Zi-Hoon Park; Miranda Schüler; [2016]
    Keywords : Ethical framing; Goal framing; CSR; Ethical consumption;

    Abstract : The purpose of this paper is to provide insight into Swedish consumers' attitudes and behavior regarding their purchasing of ecological food and household products. We also aim to investigate if, and how, negative goal framing can affect consumers in their purchase behavior and evaluation of these products. READ MORE

  6. 25. Kommunikation av hållbarhetsarbete inom svensk skogsindustri : en fallstudie av Södra Skogsägarnas Gröna bokslut

    University essay from SLU/Dept. of Forest Products

    Author : Anton Stenlund; [2016]
    Keywords : miljömässig; hänsyn; intressentteori; medlem; entreprenör; skogsinspektor; strategi; miljökommunikation; skogsvård; skogsägarförening; kvalitativ; CSR; stakeholder theory; strategies; environment; sustainability; silviculture; qualitative; evaluation;

    Abstract : Påtryckningar från både interna och externa intressenter medför att begränsning av miljömässig och social påverkan idag är ett naturligt åtagande för företag. Skogsindustrin har en viktig del i detta arbete som global aktör och brukare av jordens naturresurser såväl som tillverkare av förnyelsebara produkter. READ MORE