Essays about: "CUSTOMER SERVICES thesis"

Showing result 61 - 65 of 445 essays containing the words CUSTOMER SERVICES thesis.

1. 61. Product Digitalization from the Perspective of an Established Manufacturing Firm

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Adam Tomas; [2021]
   Keywords : smart connected products; product digitalization; digital transformation; manufacturing firm; product digitalization; produktdigitalisering; digital transformation; tillverkningsföretag;

   Abstract : This thesis set out to investigate what motivates an established manufacturing firm to add smart and connectivity features into its products and what considerations are made when doing so. Such a firm was used as a case study object, a firm that is considering digitalization in one of its product areas but has not yet finalized the strategy on how to move forward. READ MORE

3. 62. Exploration of customer-based brand equity in the field of accounting

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mikko Komulainen; [2021]
   Keywords : Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

   Abstract : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. READ MORE

4. 63. Enhancing Dynamic Capabilities through Organizational Leadership amid COVID-19 Disruption : A case study of a Social Innovation Housing Project in Sweden

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Megan Penhoet; Kathrine Widerberg Andersen; [2021]
   Keywords : dynamic capabilities; social innovation; strategic shared leadership; innovation culture; pandemic; social sustainability;

   Abstract : This thesis examines dynamic capabilities and leadership in a Swedish social sustainability-oriented housing project during the unprecedented 2020-2021 COVID-19 business disruption. It employs a descriptive case study approach, investigating the organization’s ability to innovate in the face of the pandemic. READ MORE

5. 64. Customers perception of Artificial Intelligence as Chatbots in CRM

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
   Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

   Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE

6. 65. Unsupervised anomaly detection for structured data - Finding similarities between retail products

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Jonas Fockstedt; Ema Krcic; [2021]
   Keywords : relational data; similarity analysis; data analysis; SQL; NetworkX; graph theory; anomaly detection; unsupervised; retail products; real-world data; AWS; amazon web services; similarity learning; data statistics; data preprocessing; similarity analysis algorithm; data validation;

   Abstract : Data is one of the most contributing factors for modern business operations. Having bad data could therefore lead to tremendous losses, both financially and for customer experience. READ MORE