Essays about: "Cause-Related Marketing CRM"

Showing result 6 - 9 of 9 essays containing the words Cause-Related Marketing CRM.

  1. 6. Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Amanda Bergstén; Cecilia Olsson; [2014]
    Keywords : Cause-related marketing; Generation Y; corporate social responsibility; consumer behaviour; social media;

    Abstract : Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. READ MORE

  3. 7. Can Cause-Related Marketing Give Rise to Triple Win Situations?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Caroline Nilsson; Cecilia Bonnevier; [2013-07-11]
    Keywords : CSR; CRM; fit; consumer engagement; alliances mutual projects; non-profit organizations; social cause;

    Abstract : .... READ MORE

  4. 8. "Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Caroline Stark; Jonas Berggren; [2010]
    Keywords : Business Ethics; Corporate Social Responsibility CSR ; Cause-Related Marketing CRM ; The Pink Ribbon;

    Abstract : .... READ MORE

  5. 9. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Keywords : Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE