Essays about: "China brand"

Showing result 11 - 15 of 88 essays containing the words China brand.

  1. 11. Volvo Cars IPO - A case study of Geely's decision and process to list Volvo Cars on Nasdaq Stockholm

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Andrew Kennedy; Yu Liu; [2022]
    Keywords : Swedish IPO; Corporate finance; Raising capital; Foreign ownership; Automotive OEM;

    Abstract : On 29 October 2021 Volvo Car AB began trading on the Nasdaq Stockholm exchange. The listing was the culmination of 5 years of attempted corporate actions, pivoting through an aborted IPO attempt in 2018, an abandoned merger with its parent Geely Auto in 2020, and finally the successful listing itself. READ MORE

  3. 12. The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : JIE CHEN; [2022]
    Keywords : Online celebrity; Brand; Purchase intention; Chinese consumers;

    Abstract : As the digital society, built up by the internet, gradually changes people's lives, online celebrities are emerging in China and have discovered the huge business opportunities of online platforms by establishing their own brands. Many brands created by Chinese online celebrities are increasingly popular among consumers, such as Li Ziqi and Taozi Sister. READ MORE

  4. 13. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  5. 14. Controlling Social Sustainability in the Apparel Industry : A qualitative study of how Scandinavian apparel companies control social sustainability in their supplier networks

    University essay from Umeå universitet/Företagsekonomi

    Author : Annie Berg; Julia Swanemar; [2022]
    Keywords : Outsourcing; CSR; Social sustainability; Supply Chain Management; Apparel Industry; Code of Conduct; Measurement; Control; Responsible purchasing; audits; International standards; ILO; UN; workers rights;

    Abstract : The apparel industry is one of the first industries being criticized and publicly shamed for not taking enough social responsibility for the workers in their supply chain. Today, most of the apparel production takes place in developing countries such as Bangladesh, China, Cambodia and Vietnam. READ MORE

  6. 15. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
    Keywords : brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

    Abstract : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. READ MORE