Essays about: "China brand"

Showing result 16 - 20 of 88 essays containing the words China brand.

  1. 16. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  3. 17. Understanding the role of social networks in the process of internationalization

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Rakibul Islam; Suprim Timila; [2021]
    Keywords : Social Media; Social Networks; Effectual Internationalization; Strategic Alliances; Platform Communication; branding;

    Abstract : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. READ MORE

  4. 18. The internationalization of sports clubs - A qualitative study of internationalization in the sports industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Kiara Dettmer; [2020]
    Keywords : Sports Teams Internationalization; Internationalization; Influential Factors; Sport; Brand Management; Relationship Management; Internationalization Models;

    Abstract : Globalization has opened up new markets. Companies have now endless opportunities to expand their business reachwith sportsclubs being no exception. Internationalization in sports has its beginnings with foreign players joining a team and changed in 1995 with the Bosman ruling. READ MORE

  5. 19. Improving the Cyber defence of an organisation based on IP Geolocation and security appliances

    University essay from Högskolan Väst/Avdelningen för Matematik, Data- och Lantmäteriteknik

    Author : Aleksandar Opasinov; Sina Eftekhari; [2020]
    Keywords : Cybersecurity; Cisco ASA Firewall; IP Geolocation; Malware; Cyber Attacks; IPS; IT-säkerhet; Cisco ASA Brandvägg; IP Geolocation; Malware; Cyberattacker; IPS;

    Abstract : As advancement and usage of data communication has increased exponentially on a global scale, with a devastating exposure to attacks and varying security threats to home offices as well as to large enterprises, there is always a need for enhanced network protection. The IT department of the company OneDefence, located in western Sweden, was chosen for the thesis and based on the stated information from the organisation, aims were set on how to improve their network defence capabilities. READ MORE

  6. 20. Trademark Protection for the Chinese Market - A study on Swedish retail companies established in China.

    University essay from Umeå universitet/Juridiska institutionen

    Author : Hanna Karlsson; [2020]
    Keywords : China; Mainland China; trademark; trademark law; trademark rights; IP; IPR; brand; brand rights; Minor Fields Studies; MFS.;

    Abstract : .... READ MORE